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"This is a Test - This is Only a Test: Updating America's Emergency Alert Infrastructure" is a national research study from CDW-G that surveyed 1,448 residents of the 20 largest metropolitan areas in the United States. The study sought to understand Americans' perceptions about their cities' emergency alert systems, as well as how they get information during emergencies.
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CDW-G's Mass Notification Toolkit provides practical guidance on the implementation, marketing and sign-up challenges associated with the deployment of mass notification systems.
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In today's environment, Americans anticipate emergency situations ranging from major storms to health threats and terrorist incidents. The need for mass notification systems that provide actionable information in an emergency has never been greater. The study, "This is a Test - This is Only a Test: Updating America's Emergency Alert Infrastructure" investigates Americans' perceptions of their cities' emergency alert systems and their own emergency communication habits. Specific objectives of this study were to:
- Discover how U.S. cities communicate emergency information to citizens
- Determine where U.S. residents turn for up-to-the minute emergency information
- Evaluate local emergency alert systems
- Learn what kind of information U.S. residents want from local emergency alert systems
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To view an in-depth analysis of CDW-G's study, "This is a Test - This is Only a Test: Updating America's Emergency Alert Infrastructure," please complete the information form at the link below.
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CDW-G's survey found that emergency notification capabilities are not evolving with advances in technology and changing information consumption habits. While wireless subscribers in America are at an all-time high and 1 billion text messages are sent by U.S. residents daily, local governments still relay information largely via television and radio, which require access to electricity that may not be available during emergencies.
In an emergency situation, what information source do you turn to first for gathering information and getting instructions from authorities?
Does your city have a modern emergency alert notification system such as mass e-mail or text messaging in place?
If your city had an emergency alert system in place, what kind of information would you be interested in receiving?
How would you rate your city on performance alerting citizens?
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O'Keeffe & Company conducted the online study of U.S. residents during November 2007.
- The survey targeted residents of the 20 largest metropolitan areas in the United States. A total of 1,448 people responded to the survey, with a minimum of 50 respondents from each major metropolitan area.
- The sample size equates to a +/- 2.49% precision at a 95% confidence level.
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